How Much Are Missed Calls Costing Your Business?

Nobody can tell you that number from the outside, because it turns on your ticket, how many calls you miss and how many of those you would have won. Put your own figures in and the arithmetic is done for you.

Use this calculator to see your actual revenue leakage based on your call volume, job value, and conversion rate.

Updated September 21, 2026

Lead-loss calculator

How much is missing the phone actually costing you?

Most owners we talk to are losing more in a month than AnswerBot costs in a year. Move the sliders to your numbers.

8
140
$400
$100$3,000

Calculated as missed calls × average job value × 52 weeks. Even if only some would have closed, the math is uncomfortable.

Potential revenue, ringing through to voicemail
$166,400
per year
per week$3,200
per month$13,867
AnswerBot pays for itself
The Growth plan is $199 CAD/month. It covers itself with 0.50 saved jobs a month (less than one).
At risk, per month
$13,867
AnswerBot Growth
$199

Why missed calls matter for small businesses

A homeowner whose furnace quits or whose basement is filling with water does not wait. They work down the search results until somebody responds, and a voicemail box is indistinguishable from nobody responding. For HVAC, plumbing, electrical, roofing and appliance repair shops, where one call can be worth hundreds or thousands of dollars, that decision happens in the minutes after your phone rings out.

How AnswerBot recovers missed call revenue

AnswerBot automatically texts back every missed caller within 30 seconds. The AI handles the conversation, captures what the caller needs, and sends you a lead summary. You follow up when you are ready. At $129/month, most businesses only need to recover one extra client to cover the cost of the service.

What the numbers mean

The calculator above multiplies your weekly missed calls by your average job value and the conversion rate you enter. The result is what those unanswered calls are worth over a year on your own numbers, not an industry average. Recovering even a fraction of them is the whole case for text-back, and the fraction you use is yours to set.